We work with UK beverage, spirits, and FMCG brands where the data should be driving decisions - but isn't yet.
We don't try to be everything to every business. We go deep with UK beverage, spirits, and food & grocery FMCG brands where stockouts are costing revenue, sell-through data arrives too late, and the next range review needs a stronger commercial case. If that sounds familiar, keep reading.
Beverage and spirits brands: when growth outpaces visibility
Multi-retailer distribution, growing SKU complexity, premium price points that make every stockout expensive. You’ve won the shelf space ‐ Tesco, Asda, Sainsbury’s ‐ but keeping that shelf stocked across hundreds of stores is a different problem than winning the listing.
Premium spirits and beverage brands lose a disproportionate share of revenue to phantom inventory ‐ theft-driven stock loss that shows as “available” on the retailer’s system while the shelf sits empty. Add shelf depth failures, algorithmic under-ordering during demand spikes, and RDC rounding errors on heavy multipack cases, and most brands are losing 5–8% of addressable revenue without knowing it.
We work with beverage and spirits brands to turn daily and weekly retailer data into ranked, actionable stockout alerts ‐ so your team knows exactly which store to call, why, and what to ask for.
Food & grocery FMCG: when your systems can’t agree with each other
Multiple retailers, multiple data formats, a distributor relationship that adds another layer of lag between what you ship and what actually sells. Category expansion and new product launches make the picture harder to read, not easier.
We work with FMCG brands to unify retailer, distributor, and internal stock data into one accurate picture ‐ closing the gap between what your production planning assumes and what’s actually happening on shelf.
What one premium spirits brand found when they could finally see clearly.
A real outcome from a real engagement. The problem below was invisible until the right intelligence was in place.
£90M+ Revenue
Recoverable Lost Revenue Identified
Phantom Inventory and Shelf Depth Failures Costing 6.5% of Addressable Sales
A premium spirits brand supplying Tesco had no visibility into store-level availability failures - stock showing as available on the system while shelves sat empty, and backroom stock never reaching the shelf during peak weekend footfall. Our diagnostic ran daily store-level data through a four-signal detection engine, identifying £184,845 in a single month's recoverable lost revenue - 6.5% of total addressable sales - broken down by exact store, SKU, and root cause. The brand is now working a ranked action list weekly instead of discovering losses in a report two weeks later.
Solution: StockoutsThe details that matter
Revenue: £5M–£100M+. Big enough to have real commercial complexity ‐ multiple SKUs, multiple retailers, real margin pressure. Not so big that a Big Four consultancy is already in the building.
Selling through UK grocery retail. You have trading relationships with major UK retailers ‐ Tesco, Sainsbury's, Asda ‐ and the data those relationships generate is not yet working hard enough for you.
Multi-channel or multi-location. You sell through more than one channel ‐ wholesale, DTC, marketplace, or own retail. The decisions that drive growth live in the connections between channels, not inside any single one.
Commercial team in place. We work alongside your people, not in place of them. You need a team that will use what we build and own the decisions that come from it.
UK-headquartered or UK primary market. We're built around UK retail dynamics, buyer relationships, and market structure. We understand Tesco range reviews, Boots promotional mechanics, and the commercial realities of UK grocery in a way that generalist consultancies don't.
When we're probably not the right partner
- You're under £5M revenue and need foundational analytics infrastructure first
- You sell exclusively on Amazon or another marketplace with no retail or wholesale presence
- You want to buy a dashboard or a platform ‐ we engineer custom solutions, not off-the-shelf tools
- You don't have an exec sponsor who will dedicate time to the engagement
- You need a generalist management consultancy for a broad transformation project
- You're looking for the cheapest option ‐ we're the most specific one, not the cheapest one
Not sure? Tell us what you'd want answered first. We'll respond within a week with an honest read on whether we can help and if not, we'll point you toward who might be a better fit for where you are right now.
Tell us the problem your current tools can't solve.
We will tell you exactly how we would approach it - and whether we are the right team to build the solution. No obligation. No sales deck.
