GrowStocks · For FMCG brands

You won the listing. Now keep it on the shelf.

See which stores are losing you sales, and what it costs per day.

Empty space on a supermarket shelf where a product should be
OUT OF STOCK · Tesco Extra Leeds£148 lost per day
£184,845

lost sales found in one month

6.5%

of possible sales, gone to empty shelves

−35%

daily loss after store-level action

Built for £5M–£100M+ brands · NDA before any data · GDPR & ICO compliant · CPG brands ·

Sound familiar?

You win the listing. Then the real fight starts.

Brand founder checking their product on a supermarket shelf

You get onto the shelf.

Then a stockout happens - and you hear about it from your buyer, not your own data.

✓ Listed · TescoOUT OF STOCK · 4 stores
You heard from: your buyer

You fix it.

Then it happens again, in a different region, and nobody notices for three weeks.

✓ Fixed · Leeds
3 weeks unnoticed

Your range review comes around.

You're defending shelf space with a gut feeling, while the brand next to you brings a stack of data you don't have.

Range review in 3 days
You: gut feel
Competitor: 12 months of data

This isn't bad luck. It's the same pattern in every brand without a team watching the shelf full time. GrowStocks is that team.

Big suppliers have whole teams watching their numbers. You have Monday morning and a spreadsheet.

This is for you if

Interactive

You're a fit: 0 / 4

This isn't for you if

  • You already have complete, automated store-level visibility.
  • You're an enterprise with a nine-figure IT budget
  • You're fine finding out about problems after they've cost you the sale

Built for your role

Interactive

Know what empty shelves cost you this week.

This week · all retailers

£7,530 lost this week

Tesco£3,150
Sainsbury's£2,260
Asda£2,120

See GrowStocks in 90 seconds.

See it · 01

Every retailer. Every store. One picture.

You already download the data. GrowStocks joins it up, so the problem hiding inside a 'healthy' national number finally shows.

Interactive

Your retailers

Combine insights

See all retailers as one →

Off: how most brands see it today. On: how GrowStocks shows it.

3 reports. 3 logins. No clear answer.

Tesco

Weekly availability report

  • Oat Crunch Bar 6pk£1,240
  • Sparkling Yuzu 330ml 4pk£620
  • Eco Laundry Pods 24ct£980

+1 more

Sainsbury's

Weekly availability report

  • Oat Crunch Bar 6pk£410
  • Sparkling Yuzu 330ml 4pk£1,180
  • Eco Laundry Pods 24ct£150

+1 more

Asda

Weekly availability report

  • Oat Crunch Bar 6pk£890
  • Sparkling Yuzu 330ml 4pk£240
  • Eco Laundry Pods 24ct£530

+1 more

Illustrative data

"National availability looked fine."

A spirits brand at Tesco saw healthy national availability. One region was quietly losing sales for weeks. You can't fix what the average hides.

National availability96%

Looks healthy

Illustrative data

Empty shelf facing
Gone
Critical

Out of stock

The shelf is empty and shoppers still want it.

Get the depot to send stock today

Only two units left at the back of a shelf
2 days left
Critical

Running low

Still selling, 2 days of stock left.

Place an urgent order before it runs out

Store colleague scanning an empty shelf
Says it's there
High

Stuck in the system

The system says it's in store, but nothing's selling.

Ask the store to check the shelf and correct the count

Stock cases waiting in a supermarket backroom
Never left the back
Medium

Stuck in the backroom

Looks "in stock" on paper, but the store sells far less than similar stores.

Ask store ops to fill the shelf from the backroom

Technical names: out of stock · low days-of-supply · phantom inventory · in-stock masking.

Seize it · 02

Know what to fix first - and who to tell.

Most tools stop at a red dot on a screen. GrowStocks ranks every problem by what it's costing you per day, tells you the cause, and writes the message to your account manager for you.

Interactive

RED alerts · Monday

3 require action

  • Critical

    Out of stock

    Tesco Extra, Leeds

    Oat Crunch Bar 6pk

    → Send stock today

    £148/day
  • Critical

    Stuck in the system

    Asda Superstore, Gateshead

    Oat Crunch Bar 6pk

    → Ask store to check shelf & count

    £135/day
  • High

    Running low (2 days)

    Sainsbury's, Clapham

    Sparkling Yuzu 4pk

    → Place urgent order

    £105/day

48 SKUs healthy · updated 7am Monday

Message

To: Tesco account manager

Oat Crunch Bar 6pk - out of stock at Tesco Extra Leeds

Hi [Name],

Oat Crunch Bar 6pk has been off the shelf at Tesco Extra Leeds since Friday.

It normally sells 31 units a day there, so we're losing about £148 a day.

The depot shows stock available.

Could you ask the store to request a same-day delivery?

Thanks, [Your name]

Illustrative data

Ranked by £ lost per day

The exact cause, at the exact store

One click to send

Win it · 03

Walk into your range review with proof.

An alert isn't the finish line. We stay until the number moves - and give you the record to show your board, your investors and your buyer.

Daily lost revenue (£K)

£4.8K / dayGrowStocks alerts live−35%£3.1K / day

Illustrative shape - start and end values from the case

Oat Crunch Bar 6pk · Tesco Extra, LeedsMon 14 SepActioned
Oat Crunch Bar 6pk · Asda Superstore, GatesheadTue 15 SepActioned
Sparkling Yuzu 4pk · Sainsbury's, ClaphamWed 16 SepStale

Illustrative data

"We had no idea we were losing this much."

A spirits brand selling into Tesco thought their stock position was healthy. One region was quietly losing sales for weeks. In a single month we found £184,845 - 6.5% of everything they could have sold through that retailer. After three months of targeted store action, their daily loss fell from £4.8K to £3.1K, and they knew exactly what to do the moment it started again.

Read the full story →
Supermarket aisle

Spot the leak before it becomes a lost quarter.

Stop opening six reports to answer one question.

Start your Diagnostic
GrowSights AI

Ask your retail data a question. Get a straight answer.

No dashboards to learn, no analyst to wait for.

Interactive

GrowSights AI · connected to Tesco, Sainsbury's, Asda

Live
How did our Easter promo do at Tesco?

Easter 3-for-£5 at Tesco (18 Mar – 7 Apr): units up 38% on normal weeks - but 212 of 640 stores ran out in week 2, costing an estimated £6,420.

Uplift in units
+38%
Stores that ran out
212 / 640
Sales lost to stockouts
£6,420
Margin after promo funding
£3,180

Next time: raise the promo order for Tesco Extra stores by 25% and pre-load the North depot.

Which SKUs are underperforming this month?

Two SKUs need attention. Sparkling Yuzu 4pk is selling 22% below the category average in Sainsbury's London, even though it's in stock - probably shelf position.

Oat Crunch Bar 6pk
+12%
Protein Granola 450g
+4%
Eco Laundry Pods 24ct
-9%
Sparkling Yuzu 4pk
-22%

Check shelf placement in 14 Sainsbury's London stores.

Show me this week's stockout report.

£7,530 lost this week across 3 retailers. Here are the top 3 to fix today:

Oat Crunch Bar 6pk · Tesco Extra, Leeds
£148/day
Oat Crunch Bar 6pk · Asda Superstore, Gateshead
£135/day
Sparkling Yuzu 4pk · Sainsbury's, Clapham
£105/day

Open full report

Illustrative data

Uses the exports you already download.

Nothing new to build, no IT project.

Tesco · Sainsbury's · Asda

See it on your data first.

Your first file is used for the Diagnostic only. Nothing is kept unless you go ahead.

NDA before anything is stored.

We sign before any data is retained. Your commercial data stays yours.

GDPR & ICO compliant.

UK and US delivery. Your data is never shared or sold.

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Riddhi Parekh, founder of GrowSights

A small commitment. A clear number.

Founder-led. Hands-on. Built with you.

Step 1 · Diagnose

GrowStocks Diagnostic

NDA signed → 4 weeks of data from one retailer → your top lost-revenue stores and SKUs, causes and £/week at risk, walked through on a call.

Credited to your pilot if you go ahead.

Step 2 · Deploy

60-day Pilot

Live ranked alerts every Monday, tuned to your products and stores. Success measured in £ recovered.

Fixed term. No auto-renewal.

Step 3 · Grow

Ongoing

Add retailers and online channels. Rolling monthly.

30 days' notice.

Pricing depends on your retailers and range. We'll give you a clear number on a short call.

Questions founders ask us.

The weekly store-level export you already download from your retailer portal (for example Tesco or Sainsbury's). CSV or Excel. For the Diagnostic, 4 weeks from one retailer.

Your biggest lost-revenue stores and SKUs, why each shelf went empty, and a £/week figure for what's recoverable - walked through with you on a call.

Find out what empty shelves cost you this month.

One retailer, four weeks of data, a clear £ number.

Start your Diagnostic